1ST CLASS WILL BE HAPPENING IN LOS ANGELES, BE THERE!!!
EVENT NAME: "Key To The Industry Swag Network, Mix & Mingle Weekend"
Mechelle Tucker
1st Class Consultant
The AZ Coalition Networking Group
(O) 480.588.3310
EVENT WEB LINK: http://www.theazcoalition.com & http://www.1stclassconsultant.com event page is being designed, should have final page designed by today & event info will be listed @ http://www.theazcoalition.com
GRAPHICS: Print & Digital Flyer, Tickets & Web Banners are being designed, should have final today
FACEBOOK EVENT PAGE: http://www.facebook.com/event.php?eid=119640758078642&ref=ts Please RSVP and click to invite your Facebook friends.
TWITTER EVENT PAGE: http://caltweet.com/44y Please RSVP and click to invite your Twitter friends.
MYSPACE EVENT PAGE: http://events.myspace.com/Event/View/5354209 Please RSVP and click to invite your Myspace friends
MEETUP EVENT PAGE: http://www.meetup.com/thecoalitionng/calendar/13856284/ Please become a member and invite your online network.
EVENT BRITE ONLINE TICKET PAGE: http://www.bet2010wkendmix.eventbrite.com Please forward this link to your online network & make sure they leave your name in the comment section
TEXT CAMPAIGN: TEXT "TheNetworker" to 555411 for Promotional Giveaways & VIP information
EVENT DETAILS:
Saturday, June 26, 2010 4PM – 9PM
Key To The Industry Swag Networking, Mix & Mingle
VIP Speakers • Fashion Showcase • Networking Happy Hour • Mix & Mingle
Sunday, June 27, 2010 4PM - 9PM
Key To The Industry Swag BET Viewing
BET Award Viewing • Happy Hour Specials • 30 Plasma TV's
Sunday, June 27, 2010 10PM - 2AM
Key To The Industry Swag Network, Mix & Mingle VIP After-Party
Power Networking • Live Entertainment • Celebrity Appearances
Tatou Supper Club
333 S. Boylston St
Los Angeles, Ca 90017
RSVP
Bottle Specials include Appetizers, Champagne, Liquor Bottles, Beer Buckets + More!
Reserve Bottle Service or Dinner @ 213.482.2000 or E-Mail Info@TatouLLC.com
THE EVENT
The Key To The Industry Swag Network, Mix & Mingle Weekend was created for the sole purpose of bringing guests together to network, mix and mingle for social and professional reasons, and presenting them with win-win opportunities to discover and support unique local, regional & national businesses that offer swag gifts, products and services. The event series is et to include three of the most premier exciting events during this star-studded weekend that is part of the most prominent entertainment music award show in the world! Each of our events has been uniquely designed to not only appeal to the selected demographic but also they will offer an exciting alternative to the overwhelming number of “parties” that will be taking place during The 10th Annual 2010 BET Award Weekend. We are certain that through the partnerships & synergies that are being created for this event series; we are sure to take Los Angeles by storm!
THE VENUE
The perfect contemporary grand upscale entertainment venue; a place that wasn’t simply a restaurant, a disco, or a bar, but a club of multi-faceted proportions – a continuous party offering an amazing unforgettable time for an upscale, well-dressed clientele, regardless of age. From fine dining at the critically acclaimed restaurant run by Celebrity Chef Michael Wray to endless parties at his world famous nightclubs, run by an incredible group of working partners Designer Extraordinaire Sandra Costa, Restaurant Entrepreneur Michael Kwan, and Celebrity Event Producer JD Iriarte. A mix of plush VIP booths, 2 levels of entertainment, 30 Plasma TV's, VIP Tables Equipped with PS3 Play station Systems, 5 VIP Area's, Outdoor Patio Over Looking the Beautiful Downtown L.A. Skyline, State of the Art Light & Sound System. Mark Fleischman (Founder & CEO), pioneering the first of the Modern Day Restaurant & Supper Clubs in New York, sister clubs in Aspen, Beverly Hills, Tokyo, Japan, the biggest and most glamorous of all – Tatou in Downtown Los Angeles.
THE FUNDRAISER
Connectingusall.org is a non-profit organization in both the United States and Mexico. This organization was designed out of necessity to structure a support system and allow people to help people no matter a person’s age, religion, gender or economic position. The intention of this community is to abolish poverty and make sure every man, women and child globally has their basic needs like food, clothing, housing, health and wellness, in addition to creating abundance in their lives so they can help continue the movement throughout the world. A portion of the event proceeds will be donated to a local non-profit organization to provide poverty relief for an individual, family & business owner in immediate need.
THE 1ST CLASS GROUP
Industry Rainmaker's with a proven success record from radio, TV, film, fashion, music, web, promotions, pr, marketing, networking, advertising & 1st class event production synergistically make-up the 1st Class Group of business executives that have partnered together to provide this winning opportunity for you to Connect, Network, Mix & Mingle with the local, regional & national entertainment business community during the 2010 BET Awards Weekend!
THE AMENTIES
• Selected Cocktail Specials
• $4 Selected Hot Appetizers
• Event Charity Raffles
• Live DJ
• Fashion Showcase
• Event Charity Raffles
• Michael Jackson Tribute
• $4 Selected Hot Appetizers
• Prince Tribute
• Event Charity Raffles
• Celebrity VIP Hosts
DRESS CODEUpscale Trendy Cocktail/Club attire (NO baggy clothing, athletic gear of any type, all white tennis shoes/work boots or baseball caps)
Preferred Attire Saturday: Black or White
Preferred Attire Sunday: Purple & Gold
Sponsors & Promotional Partners
Fauster Johnson
FREEZ TV & RADIO
http:http://www.freeztvradio.com
KiKi Morgain
KIKI MORGAIN COLLECTIONS & HAIR-EX
Freeway Rick Ross & Mychosia Nightingale
FREEWAY ENTERPRISE
http:/http:///www.freewayenterprise.com
Justin Wayaro
THE BIG J COMPANY
Nehemiah Boykin
EPIPHANYE EVENTS
Keith Wilson
XCLUSIV ENTERTAINMENT
http://www.xclusiventonline.com
Mechelle Tucker
1ST CLASS WIRELESS
http://www.1stclasswireless.info
http://www.gohandsfreesavealife.info
For more information or to be a featured sponsor, vendor or promotional partner, send your request to theazcoalition@gmail.com or call 480-588.3310.
This event was created, produced, promoted, managed and hosted by 1st Class Consultant
JUNIQUES MULTI CULTURAL CONNECTIONS WWW.JUSMCC.ORG
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Don't Bypass African-Americans
Marketers Make Mistake by Failing to Expressly Target Nearly $1 Trillion Market
By Marissa Miley
Published: February 02, 2009
NEW YORK (AdAge.com) -- In 2008, the country's top marketers tapped Barack Obama as Marketer of the Year. Many of those same marketers also cut spending directed at the African-American market.
Najoh Tita-Reid
With advertisers chasing after niche markets such as mommy bloggers on tools such as Twitter, a "niche" worth $913 billion would seem the sort of market companies would be stumbling over each other to get to. Yet the African-American market has to continually make the case that it's a segment worth understanding, and one worth a dedicated portion of the ad budget.
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African-Americans -- and the African-American market -- were surpassed in the past five years by the growing Hispanic sector, leading many marketers and the media to focus intently on the "next big thing" in the minority sector. According to Nielsen, total spending in Spanish-language media in the first three quarters of 2008 was $4.3 billion, up 2.7% from the year before. Total spending on African-American media in that time period was $1.8 billion, down 5.3% from the same period in 2007. (Procter & Gamble was the largest spender in both categories.)
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BLACK HISTORY MONTH
First in a series
Still, the African-American segment has buying power of $913 billion, according to 2008 data from the Selig Center for Economic Growth at the University of Georgia. That's why African-American marketing experts are flummoxed that there is an implied question floating around the C-suites in the U.S.: Why bother targeting the demographic specifically? Sales to be made
Putting aside high-minded issues such as diversity and multiculturalism, the simple answer is: to make money.
"It makes sense to address 40 million people who are African-American if you want to capture their consumer behavior," said Alfred Liggins, president-CEO of Radio One, pointing out that marketers frequently target niche consumer segments such as new moms, outdoor enthusiasts and foodies. "Why is it an issue when you say that black people are a niche?"
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The justifications marketers use are many, particularly in a recession: Targeting African-Americans costs too much; it takes dollars away from general marketing; it does not add value. On a recent industry panel, Steve Stoute, founder-CEO of consulting/branding firm Translation, suggested some brands do well with African-Americans precisely because they don't market to the segment and are therefore seen as aspirational. (Mr. Stoute declined to participate in this story.)
Another justification: "They speak English, don't they?" mocked Pepper Miller, president of Hunter-Miller Group, an African-American market research and consulting firm. She said marketers typically have this reaction because of the significant growth of the Latino market over the past couple of decades.
"That growth has become a catalyst for corporate America to embrace language as a cultural identifier, not race," she said. It's easier, she said, to make the case that a group speaking a different language deserves a unique type of marketing.
African-Americans, on the other hand, because they share a common language with white America, are assumed to share the same culture and same interests. Why bother with the research and expense when you can just recycle general-market advertising and maybe throw in a couple of black actors?
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SUBMITTED BY: RICKEY JOHNSON
Everyone seems to take it for granted these days, but I remember the time before the Internet. Besides providing us with countless sources of entertainment, and information (some credible, some less so) the Internet has brought us one very important thing: opportunity.
The power of the Internet lies in forging relationships between entrepreneurs; relationships that are highly-profitable because there’s synergy between the partners.
What, you ask, is synergy?
The word comes from the Greek, sunergia, and is defined as the interaction of two or more cooperative agents or forces so that their combined effect is greater than the sum of their individual effects. A synonym for synergy, at least in the realm of Internet business, could be the phrase: joint venture.
Just what are joint ventures?
The phrase really describes a relationship–hopefully a mutually advantageous one–between two (or more) parties to undertake a singular economic activity together. Joint ventures are just a combination of your efforts with those of others to reap substantial profits for both.
A joint venture is not a merger, a general partnership, or ongoing business agreement. It’s not you buying someone’s company or them buying yours. It’s not an equity sharing or equity position in anybody’s company. It’s not a private placement.
It is a single-purpose shared business activity, between two or more business concerns. In fact, joint ventures can create massive profits:
* Without a lot of expenditure on your part
* Without a lot of tooling up in terms of equipment, staff, or facilities
* Without taking all the risk/work on your own shoulders
To put it plainly, Joint Ventures are simply:
* the fastest way to make a fortune
* the easiest way to make a fortune
* the safest low risk way to make a fortune
* the best way to create and leverage business relationships that will make you a fortune
Normally, it is common to come across people from different business sectors while conducting your own line of business. You establish rapport with other business people over time and at a particular stage, you can combine your marketing and sales efforts through a contracted, orchestrated and monitored joint venture.
To be truly successful, any joint venture you take on should be well-thought out, and the parameters should be spelled out in a signed contract. The plan of action needs to be monitored, as does the income generated. These are all points to be covered in this ebook.
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The fine part of this is that a joint venture is, by its very nature, short-term.
You can try a joint venture for a trial period of few weeks or months. New joint ventures can be refined from this initial effort and any joint venture arrangement you make proceeds only if it works to the advantage of both parties; otherwise, you could terminate the relationship–and we’ll tell you how to do that in the concluding section.
Most Internet marketers function through such joint ventures, however not all of them are as profitable as initially hoped. This is often because there has been insufficient due diligence on the part of prospective JV partners and the ‘match’ was not–to use an old adage–made in heaven.
Even when the partnership has merit, failure often stems from inefficient, ineffective communication between the parties. We’ll address many of the ways to avoid the communication pitfalls in the sections on operating the joint venture.
You can approach different businesses, Web sites, or companies to find suitable alliances. Our staff has compiled a checklist of activities and tools you’ll need to successfully ‘pitch your JV’ to prospective partners.
Always continue to search for the opportunity to join forces with others; workable deals take time to mature and finalize and therefore, you need to identify and enter into joint ventures with more than one partner.
This is also true because as not all alliances are profitable, you need to keep up your efforts to arrive at a truly rewarding joint venture.
Most joint ventures are unique, and the best joint ventures will be created by applying your own imagination and creativity to form the best win/win situation for you and your partners.
The success of any joint ventures is limited by only six things:
1. Your own creativity
2. Your own sense of what’s possible
3. Your pre-programmed limiting beliefs
4. Must be profitable for all involved
5. Must meet legal guidelines
6. Must operate in an ethical manner
Otherwise, the sky is the limit! And, I mean that sincerely. To be honest, the most powerful limitation is purely the result of the combination of your limiting beliefs, and a lack of vision about the unbounded possibilities.
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By Tameka Jo Pauldo
On November 4, 2008, "Black People" headed to the polls in record numbers to cast our ballots. Later that evening, we witnessed history being made as we watched the votes come in from around the country, paying close attention to our presidential pick's electoral votes. We celebrated as that number hit 270 declaring Democratic candidate Barack Obama our new elected president of the United States. At approximately 11 p.m. EST, we all knew that the world had changed in a major way. That night was an event that would shape the course of our future.
While President-elect Barack Obama works tirelessly behind the scenes, putting together a team of people that will assist him in the White House, we must do our part to help him out here on the streets by keeping history alive.
So to humor you, I came up with these 8 steps that "Black People" should take to ensure the movement our generation has begun continues.
If you are biracial and born in a state not connected to the lower 48,
America needs darn near 2 years and 3 major speeches to "get to know
you." If you're white and from a state not connected to the lower 48,
America needs 36 minutes and 38 seconds worth of an acceptance speech to
know you're "one of us."
If you get 18 million people to vote for you in a national presidential
primary, you're a "phoney." Get 100,000+ people to vote you governor of
the 47th most populous state in the Union, you're "well loved."
If your pastor rails against inequality in the United States of America,
you're an "extremist." If your pastor welcomes a sermon by a member of
Jews for Jesus who preaches that the killing of Jews by terrorists is a
lesson to Jews that they must convert to Christianity, you're a
"fundamentalist."
If you give your wife dap on stage, it's actually a "terrorist fist
jab." If your daughter licks her palm so that she can slick down your
youngest child's hair on national TV it's an "adorable moment."
(Seriously, forget about abstinence only, teach these folks some
grooming skills).
If you're 18, white, and get a 16 year old girl pregnant "life happens."
If you're 18, black, and impregnate a 16 year old girl, you're a
"registered sex offender."
If you're a black man and you use a scholarship to get into college,
then work your way up to being the president of the Harvard Law Review,
you're "uppity." If you're a conservative and your parents pay your way
to Hawaii Pacific University . . . you only have four more schools to
attend over the next five years before you somehow manage to graduate
(it might be five more schools over the next five years. No one has yet
verified whether or not Palin was actually ever registered at the
University of Hawaii at Hilo. But, you know how shady people are who
ever attended any kind of school in Hawaii).
If you spend 18 months building a campaign around the theme of "Change,"
it's just "empty rhetoric." If one week before your party's national
convention you SUDDENLY make your candidacy about "Change," that's "red
meat."
If you're a minority and you're selected for a job over more qualified
candidates you're a "token hire."
If you're a conservative and you're selected for a job over more
qualified candidates you're a "game changer."
If you live in an Urban area and you get a girl pregnant you're a "baby
daddy."
If you're the same in Alaska you're a "teen father." (Actually,
according to your own MySpace page you're an F'n redneck that don't want
any kids, but that's too long a phrase for the evil liberal media to
take out of context and flog morning noon and night).
Black teen pregnancies? A "crisis" in black America.
White teen pregnancies? A "blessed event."
If you grow up in Hawaii you're "exotic."
Grow up in Alaska eating mooseburgers, you're the quintessential
"American story."
Similarly, if you name you kid Barack you're "unpatriotic."
Name your kid Track, you're "colorful."
If you're a Democrat and you make a VP pick without fulling vetting the
individual you're "reckless."
A Republican who doesn't fully vet is a "maverick."
If you say that for the "first time in my adult lifetime I'm really
proud of my country" it makes you "unfit" to be First Lady.
If you are a registered member of a fringe politica l group that
advocates secession that makes you "First Dude."
A DUI from twenty years ago is "old news."
A speech given without proper citation from twenty years ago is
"relevant information."
And, finally, if you're a man and you decide to run for office despite
your wife's reoccurrence of cancer you're a "questionable spouse."
If you're a woman and you decide to run for office despite having five
kids including a newborn with Downs Syndrome... Well, we don't know what
that is 'cause THAT'S NOT A FAIR QUESTION TO ASK!
~courtesy of The Huffington Post